I know. You hate being in front of the camera – is it a British thing? Or maybe you’re one of the rare people (like Anna!) who quite enjoy the idea of a photoshoot? Either way, here are five reasons why you should definitely consider a professional photo shoot to boost your career, whether it’s to help land your dream job, get that promotion or find your ideal clients.

 

 

1. Building trust and connection.

 

People tend to trust businesses more when they can associate a face with the brand. Seeing the face behind the business adds a personal touch, making the business feel more relatable and trustworthy. Your face can become an integral part of your brand identity. By consistently showing your face in your marketing materials, social media posts, and other promotional activities, you create brand recognition and make it easier for people to remember and identify your business.

 

I know it can feel uncomfortable, especially if you are camera shy, but that’s where a professional can really help with flattering lighting and posing – while ensuring the look is authentic and natural.

 

2. Confidence Boost. 

 

A photoshoot can be a huge confidence boost. If you’re just returning from maternity leave, maybe your body shape has changed, and it’s time to embrace those changes.

A great photographer will make the shoot an empowering experience, they will guide you through the posing and use the lighting in a way that will bring out your best features.

 

3. Enhancing your credibility.

 

A headshot is often the first visual representation of yourself that potential clients, employers, or collaborators see, and that first impression is so important. A well-executed headshot communicates professionalism and attention to detail, which can influence how others perceive your competence and expertise. It shows that you take your professional image seriously and are likely to approach your work with the same level of professionalism.

Time and time again, clients have told me how their new headshot has helped them get more bookings, particularly on LinkedIn or in professional directories where the profile image is the first thing people see in the listing.

If you’re ever invited to take part in a panel talk or podcast, your headshot will be used as part of the promotion and a professional image can really elevate your image and help you come across as an expert in your field.

 

4. Increasing your chances of PR coverage.

 

Good quality, high-resolution images are incredibly important in terms of PR – they are crucial in promoting your company, service or product to the media. They can make the difference between a publication running your story or not and can push your story onto a better page.

 

5. Brand consistency.

 

Consistency is key in personal branding.  A photoshoot ensures that you have a cohesive set of images that align with your brand identity across various platforms, such as social media, websites, and marketing materials. This is why it’s important to consider wardrobe choices (particularly colours), but also a choice of environment that fits with your brand (homely, urban, corporate, outdoorsy…)

 

So, how do you go about finding the best photographer for you? Word of mouth and recommendations are always useful but do make sure you take the time to go through the photographer’s portfolio to check that they’re a good match for your brand. Does their portfolio mainly show images that are bright and airy? Moody and atmospheric?  Fun and colourful? Corporate and serious? Have a think about how YOU would like to be portrayed, and what feels authentic to you and your work. What kind of imagery is likely to attract your ideal client?

 

Stephanie Belton is a portrait photographer based in St Albans, Hertfordshire. She specialises in capturing compelling professional headshots and imagery for businesses. You can connect with Stephanie on LinkedIn or visit her website.

 

 

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